connection with it. That was very, very important 
for anybody to provide and McLuhan was the, 
pretty well one of the—I don’t even know off hand 
anybody who could—I mean who talks about 
Marcuse today, Marcuse is a big man, at the time 
of McLuhan, he was actually more famous than 
McLuhan. You know, who talks about some of 
these—who talks about the greening of the 
American guy, mind you there was nothing 
greening about America really, but still, you know, 
nobody talked. I mean people never gave Toffler 
the amount of attention that McLuhan was given. 
Well no, he probably—Toffler did receive the 
amount of attention but not the same quality, not